Three R’s of building your practice – Recruiting, Retaining & Referrals – Part II

Retaining –

It’s a Business 101 fact that it costs from 5-7 times more to get a new client than to keep an existing one. Treating your clients like gold after they buy is just as important as it is before. One of the best ways to grow your business is to keep your existing customers coming back. This may seem like a no-brainer but it’s amazing how many therapists overlook this part of their business.

The first (and one of the best) ways to accomplish this is to show appreciation and acknowledgement with a personal, handwritten note within a day or two after the new client’s first visit. In a world filled with email and text messages, this method really stands out. The initial thank you is important but don’t forget about birthdays and holidays. We have found a great site that can help you accomplish this in a very upscale way without an upscale cost. Check out Postable for about $3.00 per card. For a higher end solution, go with Bond (about $5.00 per but extremely classy). Both of these take care of everything for you including the postage!

Keeping in touch with clients and showing your knowledge can really pay off. One of the best ways is using an email newsletter. MailChimp is one of the easiest and best email campaign services out there. If you have less than 2000 clients, it’s free! Blogs, Facebook, or in person, useful information from you is a powerful marketing tool. You know more about what you do than anyone. show it off and educate your clients. Be careful not be just promote but give your clients information they can really use. Exercises, healthy living options, etc.


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