Practice Building Tools

Island Software recommended practice building resources

Free & Easy Ways to Promote Your Massage, Spa & Wellness Business

Ready to feel confident in marketing your business? Felicia Brown’s new book is here to help!

Free & Easy Ways to Promote Your Massage, Spa & Wellness Business

By Felicia Brown, LMBT


Do you have confidence in promoting yourself and your services?

Growing and maintaining a successful spa, massage practice or other wellness business takes more than just providing good services. It takes a solid blend of effective and regular marketing efforts and promotions to bring clients in; great customer service and meaningful client experiences to make those new clients happy; and a plan of action to keep clients coming back – and bringing their friends with them.


Achieving this balance is not always easy! In fact, just trying to keep your clients (and staff) satisfied while making sure everything else is up and running can be stressful, time-consuming and challenging. As a result, many spa owners and solo practitioners all but ignore the marketing side of their business and then wonder…


“Where are all the clients?”


Learn how to get (& keep) clients easily, effectively… and affordably with this new pint-sized power house of a book just for massage, spa and wellness professionals!


Each chapter and strategy in Free & Easy Ways to Promote Your Massage, Spa & Wellness Business: Volume 1 – Getting New Clients (& Keeping Them!) will help you move closer to achieving the vision you have for your practice, clinic, or business; connect with and keep your ideal clients; and create a profitable business.


This book will help you make more money and get where you want to be in your life and career faster by helping you determine exactly what you want and need to do in your marketing, who you want to reach through many simple, fun and affordable techniques and promotions.


You are not alone! I was there myself when I first started as a massage therapist back in 1994. But I quickly learned how to successfully promote my businesses again and again. Through my solo practice, group massage practice and day spas I’ve learned what works and doesn’t work through trial and error – and lots of education. I’ve researched and created a number of inexpensive tools, resources and systems for myself and am ready to share my easy to use PR and marketing strategies, tools and promotions with professionals who are ready to make their practice or business a success. They are all just waiting for you when we work together!


  • Increase confidence in your abilities as a business and marketing professional
  • Clarify and re-energize your business goals and vision
  • Get clear strategies for taking action and achieving your goals and vision
  • Improve client attraction and retention
  • Increase your service and retail sales
  • Increase client bookings and rebookings
  • Increase business through marketing goals & plan
  • Allow you to have more fun at work (and away from it!)


While no business is ever completely and totally stress-free, by working with this book on your business and marketing skills, confidence and strategies,you will begin to relax, take action and actually enjoy growing and running your business! You’ll also have begin to have more time and energy for doing what you love at home and work. And of course you’ll be making more money!

What Others Say...

“Detailed, Organized, Energetic, and Tenacious. These qualities define Felicia for me.  Her skills for coaching, training and sharing her vast knowledge of marketing and business management are quite keen. We were delighted to have her present at our Inaugural American Massage Conference in Atlanta in May 2011 and again in San Diego in 2012. It is my belief those who take her classes will walk away with a toolbox of ideas and plans to implement to drive business and increase ROI on marketing dollars.”


Ryan Hoyme – AKA “The Massage Nerd” –

Business and Professional Skills for Massage Therapists



Develop the business skills necessary to succeed in massage therapy with help from respected massage educator and business owner, Sandy Fritz! With a user-friendly approach and comprehensive support tools, this authoritative guide delivers a working knowledge of essential concepts for employees or owners of a massage therapy practice and helps you prepare for the professional challenges that await you in the real world.

Key Features
  • Renowned massage educator and business owner Sandy Fritz presents a practical, proven business philosophy for success in massage therapy practice.
  • Focus on need-to-know business skills for complete success as an employee or the owner of a massage therapy practice.
  • A companion CD with practice management software provides hands-on experience creating client records, setting appointments, entering documentation, and more.
  • Self-Reflection boxes put concepts into a realistic context through Sandy Fritz’s personal experiences in massage practice.
  • Learning Activity boxes reinforce your understanding and challenge you to apply what you’ve learned in an engaging workbook format.
  • Good Stuff from the Government boxes alert you to helpful government resources and help you ensure compliance with federal regulations.
  • Mentor boxes provide real-world insight and advice from experts in massage and business management for successful practice.
  • More than 200 realistic photos and illustrations clarify concepts and familiarize you with typical practice settings and essential forms, records, office equipment, and supplies.
  • Evolve Resources link you to templates for building resumes, letters, advertisements, forms for documentation, and client histories, plus small business resources, annotated web links, a glossary of key terms from the text, and additional exercises and case studies.
Author Information

By Sandy Fritz, MS, NCTMB, Founder, Owner, Director and Head Instructor, Health Enrichment Center, School of Therapeutic Massage and Bodywork, Lapeer, MI

Success Beyond Work

By “Colleen (Steigerwald) Holloway, LMT”

This book is invaluable for anyone in the massage therapy field, whether you are just beginning, looking to increase your clientele and earn more money, or seeking to end your career profitably.


It will guide you through the necessary steps, from establishing your business to selling it, ultimately achieving financial SUCCESS. Even if your practice is conducted from your home, this book will teach you the steps to build enough equity to make your business profitable and sellable.



chollowaymainColleen (Steigerwald) Holloway, LMT, is a 1991 graduate of The New Center for Holistic Health, Education and Research. She also holds a Business Associates Degree. Colleen is a member of the American Massage Therapy Association, formerly holding positions as NYS Education Chairperson, NYS Annual Convention Speaker Chairperson, and NYS Delegate.


Becoming an expert in the insurance field, she has taught insurance reimbursement seminars for over nine years, throughout New York State. Successfully winning a no-fault insurance arbitration ruling, Colleen set precedence for all New York State licensed massage therapists to receive no-fault insurance reimbursement.


Colleen is the founder of Professional Massage Associates, a prosperous massage therapy business, with a staff of eight, which she recently sold for over six figures.


Having hands on experience as both a massage therapist and a business owner, Colleen aspires to help her colleagues to achieve their professional business goals, while following their gifted passion for massage.

Grow Your Bodywork Business For Pennies



You can grow your business even in today’s difficult economic times without spending a lot of money!

This CD includes everything you need to begin and maintain a successful marketing program.  Simple step-by-step instructions show how to incorporate the strategies and forms into daily routines, making it possible to always have a consistent marketing plan in place.

The ideas cost little or nothing to implement plus receive more than 40 fully customizable forms, letters, surveys, conversational scripts, point-of-sale pieces, charts, marketing worksheets, patient education materials, and statement stuffers! (More than $500 in professionally prepared material – FREE!)

Most Bodyworker’s fail because they are working IN their business rather than ON their business. “Grow Your Bodywork Business for Pennies” gives you the tools and guidance you need to work ON your business. You’ll get real ideas, real examples and step-by-step instructions on how to build and shape your business. If you can follow a to-do list and have the desire to be successful, this marketing guide is right for you.

“Grow Your Bodywork Business for Pennies” allows you to achieve both a profit and an aesthetically successful business because it is filled with powerful internal marketing strategies we guarantee will absolutely work for you. The best part is your clients will truly appreciate and respect what you do for them, more than ever before.

Whether you’re just beginning or have been doing bodywork for 15 years, the ideas and proven strategies that you’re receiving in “Grow Your Bodywork Business for Pennies” will help you build a stronger, more profitable bodywork practice that will grow just as much as you want it to, for as long as you want it to.

“I never thought it could be so easy to get more clients and I did it without doing any advertising! I love these
strategies! I wish I knew these 10 years ago!”

Each strategy, or PowerProgram™, focuses on a different practice-building marketing concept. You may find that different concepts work better for you than others, although EACH PowerProgram will have a high impact upon your business practices. You will see a positive difference in the way your clients value you, your staff (if applicable) and your business by the end of the first month.

The concepts and tactics taught in “Grow Your Bodywork Business for Pennies” can be applied to all fields of bodywork. As an added benefit, the PowerProgram concepts will help enrich your personal relationships, growing and nurturing them to their highest level. As you continue to refer back to this Guide and each of the PowerPrograms, you might find one idea that did not seem relevant at the time, might be a perfect strategy now. Remember as time goes by, the economy, trends and the needs of your clients will change. Your job is to stay current and continue to grow and adjust your business to meet these ever changing needs.

Each PowerProgram comes with customizable letters, forms, and scripts that you can begin using in your practice today! We have organized all the forms and marketing strategies by category so everything is easy to find and ready to use. All forms are formatted in Word so you can easily customize each form to fit your needs. Feel free to add logos, addresses or simply change or remove unwanted information. Enjoy, you will see results quickly and watch your business grow!