31 Oct New clients may be right next door…
There is a relatively new kid on the block in social media. It’s called NEXTDOOR.COM.
This is one of the most compelling and impactful social media platforms I have seen in a long time for building a service business and gaining referrals. They say that the strongest form of government is city hall because that is where you can make changes that impact your life directly and quickly. Well, this new platform allows you to instantly connect with people that are in your neighborhood and adjoining neighborhoods. No friend requests or other connection building malarky to go through! And, it’s absolutely free. We are going to outline how to use this platform to build your practice and gain tons of referrals by using the “pebble in the pond” method. The ripples will start in the center and spread out.
First, you will need to set up a free account at nextdoor.com. (Just click the link above to get started). Once you have chosen your neighborhood and logged in to your account, you will automatically be connected with people close to you. It’s pretty much as simple as that. Now starts the process of letting those people know who you are and what you do in a non-spammy way.
Nextdoor’s Community Guidelines provide very specific ways in which an individual may recommend their business on Nextdoor:
- You may respond to requests for recommendations by offering your services. You must disclose your relationship to the business.
- You may not post unsolicited recommendations for your own business
- You may add your business information to your profile
- You may encourage your customers on Nextdoor to recommend your business
- You may post commercial events such as classes or concerts in the Events Calendar, but you may not post commercial events to the main newsfeed.
- To add commercial events such as open houses or class schedules to the Events Calendar only, you must un-select “Announce this event to your neighbors” AND select “Visibility: Allow anyone on Nextdoor to view or share this event.” Learn more.
It is important to make your profile as complete as possible (including picture). Nothing says “just passing through” like an incomplete profile and a goofy avatar for a picture place holder.
One example you can post might be:
Local Massage Therapist
Hi neighbors. I am a licensed massage therapist and massage therapy instructor. I work out of my home office ($50 an hour), and also offer out-calls so you can enjoy a massage in the comfort of your own home ($70 an hour) I specialize in Deep Tissue, Swedish, Sports, Pregnancy, Lymphatic Drainage, CranioSacral, and Reiki. I consider myself a therapist for the whole family, from babies to the elderly. So if you wake up with a crick in your neck, experience chronic pain, migraines, etc…. I can help. Please feel free to reach out. Thank you.
If you don’t have a website, get one! It is important to link your website or, at the very least, a facebook business page. This will allow you to provide more detailed information about you and your services. When you do book an appointment with someone from Nextdoor, ask them to post a recommendation for you. Just like yelp, every single review helps!
After you use this little marketing gem, you will need practice management software to keep track of all your new clients. Download our free 30 trial of Massage Office Pro and see why it’s the best selling software for massage therapists!